Cycle Lane in Action!

We’ve just officially launched our new FHOSS Cycle Lane safety product designed to improve awareness for both cyclists and truck drivers when commercial vehicles turn left.

Our new warning system helps prevent accidents and save lives, and we’re offering you the chance to try it out on your vehicles too.

“Good for drivers, good for cyclists”

Our FHOSS Cycle Lane alerts cyclists on the left of a truck, where the driver has a blind spot, so they can see if a vehicle is likely to be making a left turn. The unit is fitted with a Gobo lens, which projects an image/message on to a solid surface, such as the road, to give an alert when a manoeuvre is about to take place, allowing a cyclist to stay safely out of the way.

Trials with CEMEX Global supplier of building materials, CEMEX is trialling our new FHOSS Cycle Lane. Our CEO Andy Kimitri says:

“We’re delighted such a well-respected, global company as CEMEX has agreed to trial our new product. The UK team has fitted our FHOSS Cycle Lane to one of its rigid tippers based in London, a cement tanker based in Rugby, as well as on six of its mixers operating in London. “Our new kit is designed to help provide additional awareness for Vulnerable Road Users (VRU), in this case cyclists, when commercial vehicles are turning left.”

CEMEX provides its clients with high quality products including cement, readymix concrete, aggregates, mortars and screeds, asphalt and urbanisation solutions. David Hart, Supply Chain Director – UK & France from CEMEX, explains:

“We are passionate about road safety, sharing our roads safely and protecting those road users who may be more vulnerable. This new safety technology from FHOSS supports our road safety strategy, which is all about helping save lives.  Operating large cement tanker and aggregate tipper fleets means we are always looking at innovative technology that will aid the driver, as well as protect VRUs. We are currently undertaking field trials to seek driver feedback on the equipment in terms of benefits and reliability. While these remain in their infancy, the initial feedback has been very positive.”


Like to try our FHOSS Cycle Lane? If you’d like to try out our FHOSS Cycle Lane, please call us today on +44(0)845 519 2725 or email

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